Understanding the concepts of Content Modeling and Ability of Content Management Systems to Publish Content Beyond Websites
Developing an impressive design for the website with an intuitive user interface drives conversion and leads to the growth of the business (in addition to other marketing fundamentals). However, when we talk about the lifecycle of a website, designing is just a piece of that large cake and is prioritized after content modeling. The content-first strategy ensures that you don’t divert from emphasizing the message that your business wants to convey to its audience. If you are getting your website redesigned, start with creating a content model. Content modeling helps you save countless hours during and after the redesigning of the site, and even months later you can refer to the same model to improve results.
Understanding Content Modelling
Content modeling documents all type of content associated with the company and defines the relationship between its types. Content type incorporates text, videos, images/photos, audio, at.al. A content model visually describes the purpose of each content type and promotes collaboration between developers, designers, and content creators.
While website redesigning, the content model gives precise information to the architects and designers about the placement and accommodation of a content type. If there are captions with images, then those also should be laid out in the model.
Scalable Content- Publishing Content Beyond Websites
Let’s now move a step ahead and understand the role of content management systems. For website redesigning, we started with a strategy, i.e., content modeling. Now arrives the need of publishing content. Content management systems have eased the process of creating websites and publishing content. But is our content scalable that it can be rolled out on any interface like smart devices or AI based devices? Well, we are still advancing in this arena.
Content strategists believe that content should possess the ability to COPE- Create Once, Publish Everywhere. The concept of managing different content management systems to publish content on various devices like smartwatches, tablet, smartphone, AI-based devices should be eradicated. It can be achieved through:
· Structured Content- It caters to developing content that is scalable, planned and connected outside of an interface so that it is ready for any interface.
· Metadata and Taxonomy- Metadata describes the content while taxonomy is the way of classifying and organizing content. The rendering engine of a website-based CMS is capable of addressing structured content. The CMSs of other devices have less structure in the front end, and its metadata and taxonomy should assist the system in determining which content elements to display.
· Application Programming Interface (API)- Structured content, metadata, taxonomy devise the content for the future. Application programming interface makes the content available to the calling device. We don’t know what devices we’ll use in the future; hence, API can be used to query and retrieve results in the requested format. For example, if I inquire, “Alexa, tell me the restaurant’s special dish,” its system knows that it has to make an API call to the CMs to retrieve the answer.